Assisting a great team.
I’m absolutely thrilled to be working closely on financial and legal copywriting projects with the team at State Trustees. Especially since the work I’ve been doing in their marketing area covers a topic that is of huge importance to Australians – Estate Planning and getting a Will. It’s something many of us don’t talk about, or think about, but really should do something about. Incredibly, 53% of Australians don’t have a Will.
Fresh digital campaigns up and live.
Copywise recently embarked on a series of digital campaigns for this government authority to get people thinking about their prized possessions, and what might happen to them if they were no longer around. Some containing financial and legal copywriting subject matter. From a treasured V8 to pets, a range of fun concepts have been explored and executed for this serious subject. A range of online material has appeared for the client across Facebook, Instagram and Website.
Articles and blogs educating Victorians.
Complimenting this financial and legal copywriting work has been a number of articles for the State Trustees blog which are drastically different as well. These have ranged from instructional guides covering financial and legal topics, right through to irreverent articles detailing some of the world’s wildest and weirdest wills. They’ve been immense fun to write, and when you work on in-depth items that cover important financial and legal copywriting detail like this, you learn a lot as well! So that’s been awesome.
More good stuff to come.
In 2024 I’m looking forward to working closely with this client (and several others soon to be announced) on more fantastic financial and legal copywriting subject matter (and other topics), so stay tuned on that. There’s plenty I would really love to share – and a few I can’t ‘yet’, but as soon as things are live, launched and in-market you’ll read all about it here.
Gus is an experienced hand for corporate, financial and legal copywriting.
With my background, I’ve been fortunate enough to work across a range of very complex writing areas. Not just financial and legal copywriting, but also engineering, health services, architectural design & construction and more. I get the nuances of needing complex items explained in plain, easy-to-understand English. So your users, customers and clients quickly appreciate the value you’re offering. It’s something I’ve achieved not just with State Trustees, but also previously with HostPlus Superannuation, HESTA, Aviva, NAB and countless others.
If you’d like to see what can be done with your writing, messaging and creative possibilities, then let’s get going. Together, we can smash it!
Cheers,
Gus at Copywise.