Writing a sparkling new business website.
This was a fun one involving home services copywriting for boutique, Sydney-based laundry outfit, Foam. Foam is a business that’s a completely new take on the laundrettes of yesteryear. With a clean, comfortable spaces to do your washing, in a bright and secure and secure environment, with free WIFI and modern high capacity machines, there’s a lot to like. There’s even a spot to wash pet items – and they deliver cleaned clothes. Needless to say, Foam is going from strength to strength – steadily growing since the time I wrote for them and adding new outlets. With locations across Bronte, Bondi, Maroubra, Elizabeth Bay, Surry Hills, Waterloo, Redfern and Carlton (that’s in NSW not VIC!).
With helpful instructional text, that sells broader business services too.
This task blended a range of motivations and messaging as Foam have customers using their machines daily (who are from all walks of life), as well as running pick-up and drop-off services right across Metro Sydney catchments. Some pages were also very geared to speaking directly to business clientele, including those working in hospitality and running boutique accommodation. This meant covering a range of tone-of-voice segments in the home services copywriting that was produced, while maintaining a fun, approachable and helpful personality.
Blog articles with handy tips to read.
Copywise assisted not only with front-to-back home services copywriting for the revamped Foam website, but also articles to get people thinking about how to get the most out of their washing, drying and use of Foam’s equipment and services. Including helpful advice, steps to consider, and ways to prolong the life of your garments. It’s early days on the blog section, but the work created to date has set the business up for more great content to come.
Chat to Copywise about freshening up business’ words and messages too.
Regardless of whether you are embarking on an ambitious e-commerce venture, or expanding a multi-site operation just like Foam, I can assist you with meaningful messaging and home services copywriting (or general writing) that relates to the lives and needs of your potential customers. Providing subject matter and messages that are unique, interesting and engaging. Even if you have some material already in place, I’m great at making the most of what you have, then making your communications material even better!
If you’d like to see what’s possible, then don’t wait! Enquire now and let’s get going. Together, we can smash it!
Cheers,
Gus at Copywise.