Headline writing matters. 80% won’t read past this first line.
Ever heard of the 80/20 rule? You should.
Marketing Tips
Marketing tips and copywriting hints from Gus at Copywise Copywriting. Featuring a range of helpful articles and insights.
Business naming. How to get it right.
I work as a business naming writer on many projects. Recently a Psychiatry Group needed a fresh business name concept. Here's how I nailed it.